Eat this playlist

Pepsi welcomes Spotify to Ukraine. With a campaign that turns playlists into recipes.


The idea of crafting coherent lyrics from song titles in playlists has existed for what feels like an eternity and has been implemented countless times. The agency Twiga has at least knitted it creatively further and implemented a Pepsi campaign for the launch of Spotify in Ukraine this summer: "Cooked" are traditional Ukrainian dishes, the recipes represented by song titles that can be found on the streaming service. 


The Swedish streaming service is now present in 92 countries. Since July 15, it has also been active in Ukraine - the country was switched on together with countries such as Albania, Bosnia and Herzegovina, Kosovo, Croatia, Russia, Serbia, and Slovenia. At the end of July 2020, the company had almost 300 million active users - including around 138 million paying subscribers.

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