A round of Whopper for those who stayed at home
While in this country "loosening up" is the new "lockdown," people in Brazil are still urged to stay home if possible. Burger King is helping out with an app.
The agencies David Miami and David São Paulo have developed a special stay-at-home app for Burger King Brazil: If you stay at home for a long time, you get fast food as a reward. Gift. Those who accept to be tracked at every turn in the Burger King app take part in the game. First free snacks, then whole menus. Those who stay in the same place - at home - for a long time are rewarded. The longer, the burgers.
"We gamified the quarantine," says Toni Ferreira, Head of Technology and Innovation at David São Paulo, in a statement. At first glance, this seems like a na-ya idea: If you want to win, you can simply leave your smartphone at home when you leave your apartment. One can counter that: No one is likely to voluntarily give up their smartphone for a free whopper on the go. In other words: Only those who stay at home anyway will want to benefit from the game. In this respect, Burger King is rewarding the right people with the "Lockdown Whopper". Desfrute de sua refeição!
