Do you remember the song "Gotta Get Thru This" by Daniel Bedingfield? It topped the charts in 2002 - at the zenith of the UK garage era. And has aged incredibly well, as Argos' Corona campaign shows.
The mail order company used the time at home to introduce the clientele to the drums. On a microsite taught nine-year-old Nandi Bushell how to play the drums to the number in question. And how - should you not have a drum kit at your disposal - to make one out of everyday objects. Nandi has already performed in a previous Argos chapter, and amazes the music world with cover versions - including "No One Knows" by Queens of the Stoneage.
Argos edited the musical results into a short clip. Is that cool or not? It is.