Digitec Galaxus has CMO Walthert appear in thank-you spot

Not again... one is inclined to think. Companies that thank their employees for helping to steer the barge through the stormy Corona period. By the way, it is also good to be able to thank the warehouse worker and the shelf tidying lady in public. Appreciation, even for the lowest link in the value chain.

But in the case of Digitec Galaxus, things turn out differently. Martin Walthert, Head of Marketing at Digitec Galaxus, has just returned from his home office and is doing some work himself in the Wohlen warehouse. This goes down well with the staff, who really do have their hands full during the peak season caused by the crisis. An office jerk from the executive floor who pretends to be a worker and stands around in the way - no one in Wohlen was waiting for that.

The result is the highlight of the Corona campaigns to date. But as a crisis winner whose biggest problem was recruiting enough new workers at short notice to cope with the enormous onslaught, it can probably also be communicated particularly well.