With "natural repellents" against the coronavirus
To ensure that everyone adheres to the social-distancing code of conduct, Wunderman Thompson Italy and Burger King rely on proven "natural" defenses: raw onions en masse!
In Italy, the total lockdown is over. The population is currently allowed to move around freely again, although the social distancing rules of conduct still apply, of course.
Wunderman Thompson and Burger King's new prank goes beyond traditional behavioral communications and aims to help drive compliance with a new product.
The result is the "Social Distancing Whopper. A truly unique burger that - topped with three times more onions - may not necessarily appeal to the taste buds of all consumers. Nevertheless, the burger will probably deliver what it promises: distance and thus protection for the consumer and his periphery. People are happy to take the stairs instead of the elevator.
