So test who prints himself oil bottles
Migros shows that spelling mistakes can also be found on product packaging with its 2-stroke high-performance engine oil.
Anyone who regularly reads the Werbewoche m&k newsletter knows that mistakes happen from time to time. In today's resource-optimized online editorial business, this is almost impossible to avoid. Even if we would like to. Accordingly, we are careful not to throw stones in the glass house. In that glass house in which - as you become aware when clicking through the Swiss online media landscape every day - you are certainly not sitting alone.
But if packaging is prominently printed with spelling mistakes, it is at least still worth reporting. This was the case at Migros Do it + Garden. And regardless of whether it's the Migros cooperative federation or a media company: If you save money on proofreading, nothing good comes out of it in the end. At best, you can still use it to lubricate two-stroke engines.
