Nutshell Films narrates gruesome costumer journeys for BSI
What makes a perfect customer journey? Nutshell and BSI show in a four-part video series around the fictional character Tim, a "typical" retail customer, how things should definitely not be done.
BSI's vision is also the dream of every marketing expert: every company can offer its customers optimally tailored costumer journeys and experiences without having to accept major wastage.
In their second joint work, BSI and Nutshell show what can go wrong with online marketing - and why it's better to use BSI's solutions. With the BSI Customer Suite, the Swiss software manufacturer BSI offers a holistic platform for the digitalization of customer relationships. For retail, banking, insurance and energy & utilities, BSI offers everything needed for an excellent customer experience. With this campaign, the company wants to increase awareness of its products and services in Germany.
Consistent communication across all digital channels, 24/7 customer service or target group-specific targeting - these terms should be all too familiar to all marketing professionals. And this is exactly where the "Mach`s besser" campaign comes in. At the heart of the campaign are four digital marketing challenges to which BSI has answers.
Responsible at BSI: Charlotte Malz (Marketing & Communications Manager), Bernhard Egger (Retail Community Manager), Isabelle von Burg (Digital Marketing Manager), Gesa Rasch (VP Strategic Marketing). Responsible at Nutshell: Yves De Prà (Creative Direction), Andreas von Muralt (Concept, Text), Magnus Langset (Art Direction, Edit), Andreas von Muralt (Strategy), Justin Stoneham (Direction Film), Pascal Reinmann (Director of Photography Film), Roman Surber (Photography)
