Currently the most valuable investment
With a creative idea, McCann Italy and Fineco exhort the Italian population to continue to comply with the social distancing behavioral rules.
After around two months of curfew, the first relaxations are now being made in Italy. Freedom of movement is no longer so severely restricted, and people are allowed to leave the house again. Provided, of course, that everyone continues to comply with the social distancing rules.
With a DOOH campaign, McCann and Fineco Bank want to remind the Italian population to always keep their distance. Through an optical trick, the subject can only be read if one maintains the prescribed distance. After all, security is probably the most valuable investment at the moment.
