Snickers shows the benefits of the home office
BBDO Phillipines and Snickers are using a billboard campaign to show that working from home can have its advantages.
For years now, the claim "You're not you when you're hungry" has led Snickers' communication strategy. Now, due to the current situation, the company is showing that you can be yourself when you stay at home - and what advantages it can bring when you don't have to go to the office for a change. For example, you don't have to laugh artificially at the boss's flat joke. What's more, you won't find yourself in situations where you're forced to make dull small talk at the water cooler.
