Painting by numbers with Ikea

To make the situation a little more pleasant for all those stay-at-home families, McCann Israel and Ikea have launched a coloring and play catalog.


The measures adopted by the coronavirus instruct society to stay at home. As a result, families now have to spend a lot more time together and may have to look for new activities to keep the kids happy.

That's why McCann unceremoniously turned the Ikea catalogue into a children's booklet to support families' (free) time.

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