Without you we would be at A****
During the coronavirus crisis, the Hamburg-based drinks manufacturer Fritz-Kola is specifically supporting cultural workers and medical staff. A poster conveys the unmistakable message.
Responsibility has been one of Fritz-Kola's most important brand values since it was founded in 2002. The company is also living up to this value during the coronavirus pandemic and has so far supplied 20 pallets of Fritz-Kola and Fritz-Kola without sugar to almost 15 hospitals in Germany.
Fritz-Kola is also thanking all the helpers during the coronavirus pandemic with a "Thank you" poster at the Hamburger Kunstverein (pictured above).
The cola manufacturer is also thinking about the cultural sector: if dance floors and seats remain empty, operators of cultural institutions face huge problems - because their fixed costs do not pause. Fritz-Kola is helping to maintain cultural diversity so that no one is left standing in front of closed club doors after the crisis. Under the motto "Couch Culture Rescue", the Hamburg-based drinks manufacturer has created an overview of various (donation) streams on its own website. Anyone who wants to can conjure up a little club atmosphere on their own couch. By purchasing virtual tickets or merchandise, the club is supported financially and the burden of the coronavirus crisis is eased somewhat.
In addition, Fritz-Kola makes its reach available to creative artists by drawing attention to campaigns and streams via its own social media channels.
