"Alexa, tell us what it was like without you."

Amazon is also taking the opportunity to advertise at this year's Super Bowl, joining Ellen DeGeneres to take a look at the past, when they still had to make do without Alexa.


In times of smart technologies that largely do the thinking for us humans, it is becoming increasingly difficult to imagine how we used to get along without Alexa and Co. Ellen DeGeneres and her wife Portia de Rossi feel the same way.

The current Amazon commercial shows scenes from other times, but they speak a different language. Alessa, Alexei, Al and others remind us that it was all very well without AI - or was it?

The New York agency Droga5 is responsible for the entertaining time travel through the Middle Ages, early modernity, the Wild West and early industrialization, which will be broadcast during the Super Bowl.



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