Hero mixes up the election campaign again
If you say canned ravioli, you also have to say Hero: The Lenzburg-based canning pioneer joins the election campaign - as he did in 2015.
As if out of the blue, Hero surprised everyone in the 2015 parliamentary elections with its own refreshing election campaign (Werbewoche.ch reported). The Zurich agency Streuplan was behind the high-profile campaign with guerrilla character.
Liberal opening hours: in 2015, Hero put up election posters.
In 2019, the campaign is now celebrating a comeback. In the middle of the election campaign, Hero responds to a political poster that virtually provoked a reaction from the Aargau ravioli professionals: The current SP campaign from KSP uses the tinny cult dish to draw attention to health insurance premiums that threaten the very existence of the party during the election campaign. The SP wants to lower them. "If premiums rise faster than wages," the poster says. The photo shows what that means: you have to switch from beef fillet to canned ravioli.
Right next to the SP poster, Hero has booked advertising space and is responding: Canned ravioli doesn't have to mean the end of the culinary food chain. Streuplan has designed the subject in such a way that it looks confusingly similar to the SP model. And thus provides a welcome highlight in this year's poster jungle.
Photo: Twitter.com / Scatterplane
