When friends apply together
Innovative approach: McDonald's encourages friends in Canada to apply together to share the workplace.
"Friends wanted" is the name of the 360 campaign launched by McDonald's and the Cossette agency in Canada. The concept is simple but fresh: good friends are encouraged to apply together in order to be hired and work together. The aim of the campaign is to position itself as a modern employer that is attractive to young people. An employer that offers a workplace where fun is not neglected and camaraderie is writ large. Whether this corresponds to reality would probably have to be judged by a McDonald's employee. Nevertheless, the approach of recruiting friends in a double pack could point the way to the future for some industries.
