Among the people with it!
In the new Apple Christmas spot created by TBWA, a dog has to force his owner to be happy, so she can share her creations with the world.
Have you ever created something great, but didn't have the courage to share it with those around you? Most definitely. That's not only a shame for your fellow human beings, but most of all for yourself. "Share your Gifts" is therefore Apple's plea for the Christmas season - whereby "gift" of course does not (only) stand for "present", especially also for "gift" or "talent". As a tool to develop and share the results with the rest, the electronics giant offers itself with its own devices and services.
Created by TBWA\Media Arts Lab and produced by Buck, a celebratory animation spot has been created. Set to the song "Come Out and Play" by 16-year-old singer-songwriter Billie Eilish, it tells the story of how a young, creative woman is "nudged" by her dog to stop keeping her creations under wraps like a secret. (hae)
