McCarrot

Leo Burnett London and McDonald's UK are continuing last year's #ReindeerReady Christmas campaign. This time, the reindeer themselves play the leading role.

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In addition to giving Santa a snack, children in countries where he slips down the chimney at Christmas and brings presents also lay out carrots for the reindeer. They pull the sleigh through the air and make sure that all the 700 million children can be delivered within 31 hours. Last year, Leo Burnett told the story of a girl who carried home the carrot added to the Happy Meal, "for the Reindeer". When the brother explained at home that there was more than one, Dad had to go back to McDonald's for more. The fast-food giant also offers carrot sticks at Christmas time - appropriately labeled "Reindeer Treats. Free with every menu.

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This year, the focus is once again on carrots and reindeer. The problem of the cloven-hoofed animals: this year they were consistently forgotten in the gift-giving and have to suffer from hunger. Well, at least the fast food chain thinks of the poor animals (if they do not just turn them through the meat grinder). And so everything turns out all right in the end! (hae)

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