Family pictures

Volvo and Grey London celebrate the diversity of today's family models for the launch of the new V60. Family parking spaces have been redesigned accordingly.


65 percent of all families in Great Britain do not conform to the traditional family model of father, mother and child(ren). Instead, they are organized differently. Patchwork, same-sex, single parents - the reality of families has long been more heterogeneous than it is depicted on the parking garage floor.


For the launch of the new Volvo V60 family car, the Grey agency transformed the parking garage of the Westfield London shopping center. The action is part of the V60 campaign "The New Family Model" launched on July 9. (hae)

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