Time exposure
DDB Budapest has succeeded in creating a McDonald's campaign worth seeing.
McDonald's wants to attract customers to McDrive restaurants. And around the clock, 24 hours a day. So it's ideal when hunger strikes at night. Night, car, McDonald's - DDB has packed the three key messages into two subjects worth seeing. Long exposures of passing cars. The streaks of light result in hamburgers and French fries.
One could say that DDB has borrowed something here from TBWA\Paris and the "Open Late" campaign inspired. Same same but different. And as we all know, being inspired is allowed. (hae)
