With Dominique Rinderknecht on the ski lift

Skiing fun with neo-media event Domique Rinderknecht? Bandara surprised passers-by with VR glasses in Zurich's Europaallee.

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Dominique Rinderknecht is definitely one of the rising stars in the ex-miss circus. Ever since she made her love for androgynous model Tamy Glauser public, the media can't keep their eyes off the - admittedly fascinating - couple. The Swiss magazine "Schweizer Illustrierte" dedicated the cover story to "Taminque" for Women's Day and photographed the two of them cuddling in a New York hot tub. Naked, but not for the young.

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That probably pleased the readership. Except for Beth Baumann from Schwellbrunn AR, who wrote a letter to the editor in the following issue:

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Even if it wasn't quite enough for Ms. Baumann's interest: Rinderknecht" has definitely made herself more interesting for the advertising market with her media appearances. Despite the danger of oversaturation. The Bandara agency has seized the opportunity and put the ex-miss in a virtual reality campaign for Davos Klosters.

During the virtual reality stunt, passers-by in Zurich not only felt as if they were at high altitude in Graubünden thanks to VR goggles and original saucers, but also experienced the high-altitude sun with all their senses thanks to radiant heaters. And thanks to a real caquelon, the fondue served in the film. And thanks to real... you guessed it.

The fact that virtual and "real" reality are merging is something we have already seen several times in the past (here and here and here). But that doesn't matter at all, because the game with realities is far from exhausted. Like everything that has to do with virtual reality. (hae)

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