Last but not least: Brotherly love

Two German film students are suddenly in the international spotlight with their commercial and overnight became contenders for the crown of emo commercial of the year.

Daniel Titz and Dorian Lebherz created a commercial for Johnnie Walker as part of their studies at the Filmakademie Baden-Württemberg. Without the knowledge of the whisky label. That should have changed in the meantime. Because the "Dear Brother" commercial, shot in the Scottish Highlands, has almost three million clicks on YouTube after less than a week. Not entirely by chance. The US industry portal Adweek.com praised the spot on the day of its release, asking whether the "breathtaking" film was "the best student work of all time. To which the worldwide DDB creative director Amir Kassaei tweetedHe would hire the two young talents immediately. And German agency bosses are also keen Wuv.de full of praise for the work. For Serviceplan creative director Alex Schill, for example, it's the "favorite of all the emo spots that are out right now." Meaning, among others, the Edeka campaign 1TP3Homecoming by Jung von Matt and the Ifolor spot "Grace" From Walker. (hae)

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