Last but not least: Disney on a diet
Disney wants to ban unhealthy food from its channels - especially those aimed at children and families. In future, products with a high fat or sugar content will no longer be advertised during commercial breaks.
The new rules will apply from 2015. This was announced by the company on Tuesday, according to SDA. The manufacturers of chocolate bars, potato potato chips and ready meals have so far been an important advertising customer on Disney's television and radio channels and websites. Now the manufacturers will also have to do without Mickey and Donald on their packaging or advertising posters.
The broadcaster has even received encouragement for this decision from the very top: President's wife Michelle Obama supports the first initiative of its kind in the USA. She describes this action as a turning point for the health of "our children". With Disney, a global brand is changing its business "so that our children can live healthier lives". According to the SDA, 36 percent of people in the USA are obese; the figure for children is half as high. And so, according to Michell Obama, broadcasters should ask themselves the following question when advertising on their channels in future: "Is this good for our children?"
