Last but not least: Pandalympia for WWF's 50th birthday
On its 50th birthday, the WWF is making sure that children don't forget about environmental protection. That is why the agency Spinas Civil Voices has developed the Pandalympia competition, which aims to win the WWF 200,000 new friends and supporters.
Pandalympia is a competition in which the future of the Earth is played for.
Together with Migros and Swisscom, the WWF has launched this puzzle competition for the whole family. The core of the campaign is a puzzle album that can be purchased for 4.90 Swiss francs in all Migros stores. It contains numerous classic puzzles such as crossword puzzles and letter salads, but also unusual tasks such as Facebook games and informative stories about environmental protection. Prizes worth over 100,000 Swiss francs will be raffled among those who send in the total and partial solutions. The various tasks and puzzles are intended to convey knowledge about nature and ecology in a playful way and thus introduce new target groups to the topic of environmental protection.
Responsible at WWF: Gian-Reto Raselli (Marketing Management), Patricia Letemplé (Project Management). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Tom Malecha (concept/text), Miriam Fischer (concept/AD), Alex Moltzen (graphics), Muriel Henn (desk-top publishing), Tullio Tomasini (consulting).
