Last but not least: The look recommends

Anyone who has read the Blick carefully in the last few days has come across an advertisement with not quite everyday content.

Shavers and epilators from Braun are advertised. The special thing about it is that Blick has obviously already tested the devices and recommends them to its readers. This ad is a special and unique cooperation with a major customer, Ringier said in response to an inquiry from Werbewoche. It is an individually tailored and unusual campaign that is not part of the standard offer.

Whether a recommendation by the tabloid helps the general image of the devices remains an open question. One thing is certain, however: The ad attracts attention, and that is the main thing.

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