Last but not least: McDonalds makes McJobs tasty

The global fast food giant McDonalds is working on its image. Or rather, it wants to get rid of one: Its McJob image. The term "McJob" was coined in the mid-1980s to describe low wages and a lack of opportunities for advancement. Since April, McDonalds has been making every effort to get away from this image again.currently urgently sought in the UK: Older employees, preferably from the 50 plus generation. A broad-based advertising campaign is designed to attract this coveted resource. The face of the campaign is a 65-year-old judo coach named Fred, who is actually also employed by McDonalds.
The campaign will be launched this week in British daily newspapers, with parallel advertising via the Internet and in British McDonalds stores. The fast-food company is thus jumping on the politically correct bandwagon: The British government passes a law against age discrimination this year