Last but not least: Advertising makes music free

There's money to be made in music, and plenty of it. While iTunes, AOL and Yahoo are fiddling around with subscription models, Spiralfrog is coming up with a new business model. From the end of the year, music will be available here free of charge and completely legally. The deal: people who download music simply have to watch advertising during the download process - the advertising revenue is then shared with the music partners. Universal, Warner Music, EMI and Sony BMG currently think this is a cool business model. The contract with the former is already signed and sealed, and talks are underway with the others.