Media Focus now reports gross advertising volume from in-car advertising
Following a successful test phase, Media Focus will be able to report the gross advertising volume of in-car advertising from May 2023 and retroactively from the beginning of 2023.
May 25, 2023
In a world full of screens, a new screen is added. Also new will be the advertising that appears on the so-called "vized Screen" - as the display in the car is also called after TV, desktop and mobile. According to Media Focus, this new advertising format is receiving greater attention in today's world, where screens in cars are getting bigger and bigger and idle time is increasing, for example when charging electric vehicles.
In recent months, Media Focus has successfully tested the data on "in-car advertising" in cooperation with the DAB Network. As a result, this very data will now be included in the gross advertising print statistics retroactively from January 1, 2023. The gross advertising volume of in-car advertising will flow into the out-of-home "Digital" segment.
"Media Focus' decision to report the gross advertising volume of in-car advertising is an important step for the industry," is Sandro Projetto, Managing Director DAB Network, quoted in the communication. "It shows that the importance of this fast-growing area of advertising is being recognized and that in-car advertising is an effective way to reach target audiences."