Nestlé stops television advertising in Russia
Food company Nestlé is stopping advertising activities in Russia in view of the Ukraine war. Starting this weekend, no more web spots will be shown on Russian television, a spokesman said Friday in response to a question from the AWP news agency.
However, he said, the focus remains "on providing a reliable supply of essential food and beverages to the local population."
Nestlé is represented in Russia with several brands and has six local factories and over 7000 employees. The products include breakfast cereals such as "Nesquik" or "Fitness", which are also known here in Switzerland.
After Russia invaded Ukraine, Nestlé had temporarily closed all plants, warehouses and supply chains in Ukraine last week. Nestlé employs around 5000 people in the country.
However, the company was still determined to supply the people in Ukraine, it had said last Friday. Nestlé had therefore drawn up contingency plans to restart production and the supply of products as soon as the situation allowed. (SDA)
