Since 2011, Goldbach Media (Switzerland) has been marketing the Swiss private channel 3+ as well as the sister channels 4+ and 5+ of the 3 Plus Group. Now both parties have agreed to extend their successful cooperation and renew their existing contracts for several years, Goldbach announced on Friday. The Swiss private broadcaster 3+ began programming operations in 2006. Among other things, 3+ has made a name for itself with audience-attracting in-house productions such as "Bauer ledig sucht," "Bachelor" and "Bumann der Restauranttester.
For Alexander Duphorn, CEO Goldbach Media (Switzerland), it's clear that advertisers value placing spots on strong Swiss private television. "The channels of the 3+ Group are very popular with our customers. It's the perfect mix of successful international formats and innovative in-house productions that strike a chord with the Swiss with outstanding market shares." Dominik Kaiser, CEO of 3 Plus Group, is also pleased about the extension of the contracts: "Our cooperation with Goldbach Media has already existed for several years and has been very successful. Goldbach Media has made a strong contribution to the sustainable growth of the 3 Plus Group."