Publicitas creates dedicated marketing organization for Rhône Media and SNP
After around 50 years of collaboration with Rhône Media (Le Nou-velliste, La Gazette de Martigny, Le Journal de Sierre and their digital versions) in Valais, Publicitas is adapting its marketing to current requirements. The same principles are also being applied to the collaboration with SNP (titles from L'Express, L'Impartial, A+, Kombis Duo and Arc Presse and their digital versions) in Neuchâtel.
The marketing organization in Valais will in future be managed by Olivier Debons, the one in Neuchâtel by Laurent Cattaneo.
Olivier Debons began his career at Publicitas as a salesman at the Lausanne branch. In addition to his sales function, he then took over responsibility for the sales team for the Vaud and Valais Chablais, and later the "Publi-Régions" unit in Sion. He was also the first title promoter for Le Nouvelliste until 1999. He then left Publicitas, but returned in October 2004. Since then, Olivier Debons has been Marketing and Sales Manager of the Sion branch.
Laurent Cattaneo began his career at Publicitas in Biel. He then moved to the La Chaux-de-Fonds branch, which he later managed for several years. From 2010 to the end of 2015, Laurent Cattaneo combined his role as Product Manager with responsibility for the Delsberg branch. In 2016, he took on a strategic role in the ESH product area. In future, he will be responsible for the dedicated marketing organization in Neuchâtel.
Eric Meizoz is appointed CEO of Rhône Media after more than 16 years in the management of the Valais branch. After a career in banking, Eric Meizoz was put in charge of the Sion branch in December 2000. Thanks to his outstanding skills in management, analysis and financial management, as well as his excellent collaboration with the region's publishers, Eric Meizoz has made a significant contribution to the positioning of Publicitas in the Valais region and to the development of relations in this local market.
Wolfgang Schickli, Managing Director Switzerland: "With Patrick Cuénoud, the two marketing organizations in Valais and Neuchâtel will be under a single management team. He is already a long-standing member of the management team at Publicitas and, as an established, sales-oriented executive, is ideally equipped for the new role. We are delighted with the trust that the ESH Group has placed in us as we continue our long-standing collaboration with our company."
