NET Metrix Profiles 2016-2 includes reach and audience data from 113 Swiss websites and networks, 60 mobile sites, iOS and Android apps, and information on more than 25 Swiss desktop sites.
New entry in the top 10 web offers
A web offering published for the first time in NET-Metrix-Profile 2016-2 made it into the group of the ten most important web offerings: sbb.ch stormed straight to the top of the ranking with 46.7 percent monthly reach (over 2.7 million users). Hot on its heels is local.ch with a monthly reach of 46.5 percent.
Top 5 Mobile Sites, iOS and Android Apps
With a monthly reach of over 20 percent, the mobile site of search.ch moves into third place in the mobile site rankings for the first time. The mobile site 20 Minuten Tilllate returns to the Top 5 with a monthly reach of over 15 percent. As in the previous publication, the most important apps for the Android and iOS operating systems come from 20 Minuten, Blick Online, local.ch, search.ch and Zattoo.
Tamedia Network leads ahead of Admeira Digital Network
Among the networks, Tamedia leads with 78.3 percent, ahead of Admeira with 77.3 percent.