Internet grows again
Advertising pressure in the media as a whole is down slightly month-on-month, while at the same time rising again slightly in display advertising.
Total advertising print across all media fell by a further point in October, but remains up year on year. Advertising pressure in display advertising, which has been rising steadily since the beginning of the year, is rising again slightly after a slump in September. The figures for electronic media, which have been rising steadily since January, show the same level in October as in the previous month. TV advertising pressure is up one point in October, while radio figures are down slightly.
