Affichage Holding is now called APG|SGA
In line with the change in strategy, the Affichage brand, which is primarily associated with foreign expansion, will be replaced by the APG|SGA brand as of the beginning of July 2012. With the change of name, the APG|SGA brand is to be revived as a corporate brand.
Both the holding company and all business activities in Switzerland will in future be managed under the corporate brand APG|SGA. This was stated by APG|SGA in a press release on Friday. In concrete terms, this means that Affichage Holding will operate under APG|SGA as of July 2, 2012. The headquarters of the holding company will remain in Geneva.
