Bühler & Bühler for Viseca: "The best card for more"

The payment card provider Viseca Card Services offers its customers freedom and security - at home, when traveling and online. Bühler & Bühler demonstrates this in the new all-round campaign for the launch of the newly expanded card services.

The Zurich agency designed and implemented the campaign, from the claim and imagery to measures for dialog marketing, POS, online and social ads. Always with the aim of making "the best card for more" easy to grasp and experience. All of Viseca's customer banks throughout Switzerland benefit from a catalog of over 500 static and moving modules to play out to their customers.

The direction of the campaign quickly became clear. "Viseca's new imagery tells a coherent story of the perfect vacation," explains Stephanie Geiger, Creative Director and member of the management team at Bühler & Bühler. "The use of naturally warm light really makes you want to go on a carefree vacation with a luxurious touch - exactly what Viseca credit cards make possible."

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