How Ogilvy is fighting inequality in Alzheimer's disease

Ogilvy and the Women's Brain Foundation have collaborated on a campaign to raise awareness of inequality among Alzheimer's patients.

Two out of three Alzheimer's patients are women. The Women's Brain Foundation is researching why this is the case and what can be done about it. For once, the aim is not to promote the proportion of women, but to reduce it. With provocative questions and statements, Ogilvy Switzerland and the Women's Brain Foundation want to raise awareness and motivate people to donate. In this way, research can finally be carried out into why more women are affected and how this inequality can be corrected.

Just in time for the event "Women in the focus of medical research - progress in sight?" where neurologist and CEO of the Women's Brain Foundation, Dr. Antonella Santuccione Chadha, also made an appearance, the subjects went live on social media and DOOH throughout Switzerland. Other countries in Europe are set to follow this summer.

Responsible at Ogilvy: Denis Klook (Concept, Art Direction), Avsar Yildiz (Text), Bruce Roberts (Executive Creative Director), Cilly Bernardette Schnider, Carla Grando (Consulting), DTP (Filippo Salmina). Responsible at Women's Brain Foundation: Antonella Santuccione Chadha, Laura Castro, Rosa Sangiorgio, Alessandro Dini, Janita Nath.


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