Havas Creative Switzerland brings Provence to Switzerland for Cantadou

Havas Creative Switzerland is focusing on deceleration and the Provence lifestyle with a new campaign for Cantadou. Three different campaign subjects and commercials have been running on various channels throughout Switzerland since May 20, 2024.

Cantadou brings peace and quiet to Switzerland. The new campaign "Get a taste of Provence" aims to connect the brand even more strongly with its brand DNA and emphasizes typical aspects of the Provençal way of life in three subjects: enjoyment, relaxation and spending time with friends and family.

Celebrate moments of pleasure

"With this sensual campaign, we want to create an incentive to relax and enjoy the otherwise hectic Swiss everyday life," says Zuzana Kresova, Brand Lead DACH at Bel Suisse. By combining visuals, headlines and a natural soundtrack, Havas Creative Switzerland wants to play with the different senses and the unmistakable lifestyle of Provence, especially in the video ads. The aim is to transport the unmistakable taste and enjoyment to Switzerland. The moments of pleasure, which form the main elements of the campaign, were filmed in Provence and staged by the French production company Birth. The campaign was implemented in German and French and, in addition to Out of Homes and TV commercials, also includes a presence on social media and in a wide variety of media. The campaign has been on air in German-speaking and French-speaking Switzerland since May 20, 2024.

Responsible at Cantadou: Zuzana Kresova (Brand Lead DACH), Emel Türkemis (Brand Manager), Ludovic Chaudessolle (General Manager), Sophia Petrova (Marketing Director Central and Eastern Europe). Responsible at Havas Creative Switzerland: Gabriel Mauron (Chief Creative Officer), Julia Fischhaber (Creative Director), Constantin Camesasca (Creative Director), Jasmine Pierce (Client Service Director), Camille Delesalle (Managing Director), Alexandra Salomão (Account Manager), Nicole Waldis (Junior Art Director), Dominik Cattaneo (Motion and Multimedia Developer), Dana Steger (Junior Copywriter), Tibor Schläpfer (Art Director). Production: Birth: Luna Michel (Junior Producer), Bylitis Leibovici (Post-Producer), Oumeya El Ouadie (Line Producer ), Tristan Beraud (Exécutive Producer), Feel Good Creative (Retouche), Rose Duell: Elliot Totzauer and Emma Sandona (Director), Aymeric Le Bouquin (Editor), Alice Prudhomm (Grading). Jingle Jungle: Martina Limacher (Producer). Media: Publicis Media.



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