Valencia realizes summer promotion for Coop

The current Coop promotion comes with collector's items for action-packed, enjoyable and relaxed summer days. The Basel agency Valencia Kommunikation is once again responsible for the implementation.

The current Coop promotion "Das isch Summer" is all about warm summer afternoons. To ensure optimal integration of all communication channels, Valencia involved experts from the digital, motion, text and graphics units as early as the conception phase. "In terms of advertising media, the Coop collective promotions are among our largest and most diverse assignments. From TV to web, social media, print and DOOH, all possible measures are represented. It makes particular sense to be able to offer everything from a single source," says Valencia CCO Tommy Schilling.

Moving image meets social media content

For the moving image communication, the collector's items were staged in an action-packed environment. The accompanying story is about a father and daughter who play an exciting table tennis match in the garden in which all the promotional items are used. Parallel to the TV commercial produced by Shining Films, short clips for social media were shot on the same set to encourage interaction.

Coop's "Das isch Summer" collective promotion runs from mid-May to the end of June 2024.

Client: Coop Cooperative. Responsible agency: Valencia Communication. Production: Shining Film. Media: TW Media.

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