Odlo launches summer campaign with Martin Fourcade

Odlo's current campaign with brand ambassador Martin Fourcade aims to rekindle enthusiasm for sport through positive experiences and magical moments in the great outdoors.

The latest brand campaign from functional clothing manufacturer Odlo was launched on Monday. Once again, everything revolves around the new brand claim "There's more out there", which was presented at the beginning of 2024 together with Odlo's new brand strategy (Werbewoche.ch reported). With the new brand direction, Odlo wants to give athletes fresh inspiration and rekindle their enthusiasm for nature - so that they can experience outdoor moments that they want more and more of.

The summer campaign continues to focus on reawakened athletes and therefore people who seek physical and mental fulfillment in nature. Their quest for freedom, sporting challenges and unique moments in the open air form the core.

Multiple Olympic biathlon champion and current brand ambassador Martin Fourcade is once again the face of the creative campaign. In his enthusiasm for versatile outdoor moments, the Frenchman swaps his skis for sneakers. The accompanying commercial shows Fourcade doing his favorite summer sports. He enjoys moments that reward him for heading out into nature.

Close cooperation with Lenzerheide

As with the previous creative spot, the current video was produced near the Odlo headquarters in Hünenberg in close collaboration with the Lenzerheide vacation region turned.

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