Andfrank: Favorable opportunity for's cross-media brand campaign shows how everyday moments from life can be combined with the online retailer's products. The campaign was conceived and implemented by the Andfrank agency.

The online retailer from the St. Gallen Rhine Valley,, was founded in 2008 and offers a wide range of products. The products are also available in six stores throughout German-speaking Switzerland. Andfrank has implemented an extensive marketing campaign for in order to raise awareness outside its "home region".

The concept of the campaign is based on the fact that life presents us with new challenges and situations every day that need to be overcome. For almost every daily challenge offers the right solution. With the campaign slogan "Always a good opportunity", the brand aims to create a subtle link between everyday moments and its products, which not only solve challenges but also prove to be a good opportunity in terms of price.

In addition to the four films, which can be seen on TV, as OLVs and on social media, the campaign is supported by twelve key visuals using (D)OOH on highly frequented poster sites, various digital advertising media such as HTML5 display banners and performance ads as well as a comprehensive social media concept.

Responsible at Frankenspalter: Andreas Bleisch (Online Marketing Manager), Alanis Schönenberger (Mediamatician), Jasmin Mattle (Digital Marketing Manager), Ricarda Schneider (Junior Marketing Manager). Responsible at Andfrank: Ramon Alder (Creative Director), Katie Eugster (Junior Art Director), Tobias Röben (Copywriter & Concept Designer) Vivian Darges, Amanda Eisenhut, Ian Spahr, Manuel Eichmann (Graphic Designer), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Processing). Responsible at Company Production: Gregor Brändli (Director), Lukas Wälli (DoP), Michael Gloor (Producer), Christopher Graage (Producer), Nicola Duppenthaler (Photographer), Evelyn Steigbügel (Editor), Rodo Works (Postproduction), Mastasound (Sound Studio). Media planning and realization of all advertising media: Andfrank.

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