Content and form and Sensai show how beauty works

As part of the current spring/summer campaign for Sensai, the Zurich agency Inhalt und Form has created almost 40 reels. The moving image measures are intended to show how Sensai combines elegance and naturalness.

The previous campaign by cosmetics label Sensai was further developed with moving images for the Spring/Summer 2024 campaign. This was done in 39 reels for social media and other still assets for the company's own e-commerce store. The videos focus on aesthetic textures and the application and variety of the exclusive cosmetic products. A hand model demonstrates the application of the products directly on the skin.

The moving image assets developed from content and form focus on organic textures in the setting and elegantly staged packaging. The calm staging of the videos is intended to emphasize the relaxed atmosphere of the beauty ritual created by Sensai products.

The videos will be played out in five waves as reels on social media and also implemented in the Sensai webshop. The first wave of the campaign was published during Valentine's Day in February.

Responsible at Sensai: Juliana Hartmann (Digital Marketing Jr. Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Art Director), Celina Harisberger (Project Management) Photography & Animation: Matteo Rolfi. Styling: Alexander Wuchterl.

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