Neu and Swisscom Broadcast ensure a peaceful night's sleep

The Zurich agency Neu has developed a campaign to publicize Swisscom Broadcast's offering throughout Switzerland.

The portfolio of the Swisscom subsidiary "Swisscom Broadcast" includes digital live communication for events, crisis-proof communication infrastructure and drone defense. Swisscom Broadcast attaches particular importance to the high availability of its services: if one or more individual components fail, the entire system remains functional, which is essential in crises or at major events, for example.

Now an online campaign aims to raise awareness of Swisscom Broadcast's offering throughout Switzerland - using simple language: the advertising material shows representatives of different target groups. But not at work or in a portrait, but sleeping in bed. The idea: those who use the diverse and highly available security and communication solutions from Swisscom Broadcast can "sleep soundly".

Social media video and static ads were developed for use on LinkedIn, Facebook and Instagram.


Responsible at Swisscom Broadcast: Barbara Biesuz. Responsible agency: New Creative Agency.

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