Inhalt und Form and Adretto launch new campaign in the DACH region
Rent suits? It's possible - the right campaign, media strategy and media handling as well as marketing technology for the DACH region of the online suit rental company Adretto comes from content and form.
"Rent your suit online": this is the new claim of Adretto, the Swiss online rental company for quality suits. In keeping with this, Inhalt und Form has developed a new look that is now set to conquer the German and Austrian markets.
This includes a new logo, a revamped website and the image campaign. This shows the different types of people who rent their suits from Adretto for different reasons for all kinds of occasions. Whether they are spontaneous, party tigers or fathers of the bride, they are all well dressed for their big moment with Adretto. The brand has been given a completely new look, which is intended to appeal to the wide range of the target group in a modern and stylish way.
New media strategy
A new media strategy was developed for Adretto by Iundf Media. This includes a stronger focus on the various social media channels and a more target group-oriented display of the respective ads. The campaign will be played out in two flights over three phases.
Iundf Marketing Technology has analyzed and improved existing Adretto use cases. The use cases are implemented in a new marketing automation tool. Workflows for the individual use cases are created, tested and put live according to the new design.
The new online presence was launched in February and the campaign in March. The campaign can be seen online with nine subjects on Meta, Google and Tiktok in Switzerland, Austria and Germany.
Responsible at Adretto: Lorenz Pöhlmann (Founder & CEO), Andrea Oldani (CMO), Christoph Thöns (CTO). Responsible at the iundf Group: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Jil Tölderer (Interactive Media Designer), Dario Brazerol (Junior Copywriter), Johanna Kilchenmann (Project Management), Stefanie Hager (Project Management), iundf Media: Gianluca Pirrera (Media Director), Michal Tylicki (Digital Campaign Manager), Andreas Bartneck (Media Director), iundf Marketing Technology: Urs Blickenstorfer (CEO), Marion Nussberger (Junior Consultant Marketing Technology).
