Stuiq relies on Faux OOH for Mobility Young

Stuiq is sending the campaign for Mobility Young into the next round. In order to appeal to the young target group, fresh measures in the form of FauxOOH are being implemented to ensure a high level of awareness.

A giant money gun on Sechseläutenplatz in Zurich that spits out banknotes en masse? And soap bubbles that not only come out of a model's nose, but also from a huge, real billboard? What sounds unbelievable is part of the campaign for Mobility Young, the special offer for anyone up to the age of 28, which is now entering the next round - and thus breaking completely new ground. The two central subjects of the campaign were developed as faux-OOH assets. The two characteristic objects can be seen in two commercials, which were implemented in real life and in XXL - or at least that's how they appear.

The digital campaign is consistently aimed at a young target group who can benefit from attractive conditions at Mobility. The FOOH approach is designed to raise awareness on social media and digital channels. The needs of Generation Z are addressed directly with unusual measures and a fresh tone of voice.

"Especially with the younger generation, you always have to think in new ways, stand out and be different. And that's exactly the beauty of our profession. Implementing intelligent and target-oriented strategies with unusual ideas - that's the path we always like to take together with Stuiq," says Guido Zehnder, Head of Marketing Communication at Mobility.


Responsible at Mobility: Guido Zehnder (Head of Marketing Communication), Amela Becirbasic (Digital Marketing & Campaigns), Muzaffer Ünal (Social Media & Community Manager). Campaigning & development/implementation FOOH: Stuiq. Media: Mediatonic, Max Stürzekarn (Senior Digital Media Manager).

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