Jung von Matt Limmat for V-Zug: Switzerland. Our home

With the newly launched brand campaign, Jung von Matt Limmat wants to show household appliance manufacturer V-Zug how committed the brand is to its Swiss origins.

Under the Campaign umbrella "Switzerland. Our home." the household appliance manufacturer V-Zug emphasizes its commitment to Switzerland and its values, which are reflected in its unique standards of quality and functionality. At the heart of every V-Zug design is a piece of Switzerland and precision for greater user comfort and durability.

In the new moving image, the heart of the brand campaign, everything revolves around the place on which everything is based: "Switzerland, our home". V-Zug brand ambassador Andreas Caminada is also featured. The star chef, who has been awarded 19 Gault Millau points, embodies Swiss excellence and combines tradition and innovation. Qualities that also characterize V-Zug products.

"Our name says it all: We produce in Zug and we are proud of that. This connection to Switzerland is not just geographical; it is deeply rooted in our brand DNA. This campaign celebrates our commitment to our home country and its values," explains Nathalie Noël, Chief Marketing Officer at V-Zug. Dennis Hofmann, Managing Director Strategy at Jung von Matt Limmat, adds: "The campaign illustrates the unique connection between origin, Swiss values and everything that has always characterized V-Zug: the uncompromising demand for design, quality and functionality."

Jung von Matt Limmat is responsible for the strategy, conception and realization of the entire campaign in close collaboration with V-Zug. This includes the TVC, which has been available online in German and French, on TV and in cinemas since the beginning of February, as well as all print and online assets.

Responsible at V-Zug: Nathalie Noël (CMO), Stefan Hoesle (Head of Global Marketing), Roland Graf (Head of Global Omnichannel), Bernardo Egli (Global Marketing Manager) Daniel Vila (Head of Marketing Switzerland), Kevin Schläpfer (Head of Digital Marketing), Katharina Loidl (Co-Lead Creative Studio), Nadja Garcia-Toscan (Co-Lead Creative Studio), Cynthia Herschel (Senior Global Social Media Manager). Responsible at Jung von Matt Limmat: Carsten Jamrow (Executive Creative Direction), Cansu Sezer (Creative Direction), Sophia-Maria Kramer, Elif Soysal (Text), Samantha Nutt (Art Direction), Pia Chlumetzky (Strategy), Andrea Schütz (Account Management), Dennis Hofmann (Managing Strategy Director). Responsible at Jung von Matt Impact: Ladina Baumann (Head Media Strategy), Jean-Paulo Chaveiro (Senior Digital Media Consultant), Elena Zäch (Trainee Media Planning). Responsible at June Corporate Communications: Raffaela Ackermann (Senior Communication Consultant), Yvonne Samaritani (Managing Director). External partners:inside: Mark Rota (Agency Producer). Responsible at Pumpkin Film: Ben Strebel (Director), David Foulkes (Cinematographer), Florian Hatwagner (Gimbal Operator), Robin Fessel (Production Designer), Markus Metzger, Jürg Plüss (Set Contsruction), Damaris Eigenheer, Angela Moser (Styling), Laura Moser, Melanie Cetrangolo (Make Up/Hair). Music: Holtnevel by Niklas Paschburg Bosworth Music and Unperceived Records/Kretzer-Kurhan GbR.  Editing: Trim Editing London, Editor: James Forbes-Robertson. Postproduction: Soundrecording and Soundmix, Color Grading, Online via Nhb Berlin, Images Postproduction via Recom.

More articles on the topic