New campaign: Digitec celebrates the expertise of its customers

Digitec's customer base includes many enthusiastic technology experts with a wealth of specialist knowledge. The retailer is now celebrating this in its new video campaign.

Image: Screenshot Youtube / Digitec.

At Digitec, we are proud of the enthusiasm and expertise that our customers display and live by when it comes to technology. This passion is at the heart of the latest moving image campaign. The four commercials celebrate the inner nerd of different personalities. They show how pure enthusiasm for technology can quickly get out of hand and is not appreciated in every setting, be it in the gym, in the wine cellar, during a song or early in the morning in the forest while birdwatching.

With a wink, the campaign invites tech lovers to share their passion where they meet like-minded people - on Or in short: Say it better on!

As is usual with Digitec campaigns, an in-house creative team brought the new commercials to life, supported by specialized partners in the areas of production and casting. The campaign can be seen online from February 12 in German-speaking and French-speaking Switzerland as well as on relevant social media channels such as Facebook, Instagram, TikTok and Twitch.

Responsible at Digitec: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Teamlead Brand Communications Management), Annina Müggler (Teamlead Creation, Production), Mariya Alipieva (Project Management, Brand Management, Production), Armin Tobler (Director), Daniel Kobi (Art Director), Severin Keller (Digital Media Designer), Bastian Otter (Copywriter), Valentina Sproge (DoP), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Alle Zusammen (Concept), Language Services (French Transcreation). External partners: Alessandra Dolci (producer), Christoph Menzi (set sound), Gabriela Wassmer (hair & make-up / styling), Nico Caveng (lighting), Lukas Graf (gaffer), Patrick Salama (1st AC), Lea Hättenschwiler (set design), Alex Biondi (runner / set al) Simon Hardegger (grading), UKO - The Audio Suite (sound post-production)

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