Sihlcity has been transformed into a magical Christmas world. Both the mall and the alleyways are lined with crystals made of dichroic glass. Depending on the incidence of light, they glow in a wide variety of colors: magical lights as far as the eye can see. Together with CGI artist Rekode, Karling has developed a film that captures this magical magic of lights and advertises it on DOOH media, video ads as well as social and owned media. Karling also created Christmas murals with a crystal look for Kalandergasse.
Credentials: Responsible at Sihlcity: Gaby Brönimann, Mara Bonorand, Corine Gubler, Michelle Fer-reira. Crystal decoration concept: Bellprat. Realization crystal decoration: Brogleworks. Responsible at Karling: Ingrid Brun del Re, Daniel Serrano, Patrick Suter. CGI reel: Rek0de.