Polyconsult: Image campaign for Swiss Wine

The agency won a pitch for Swiss Wine's new image campaign - and now the first work is here: a campaign that is all about hands.

The most frequently used tools of the passionate Swiss winegrowers are their hands. This is because the Swiss terroir, with its steep terraced vineyards in many places, requires much more manual labor than many foreign wine regions.

Polyconsult won a pitch with this insight - and now the new image campaign for Swiss wine is here. It focuses on the hands. In words and images, they illustrate the high level of craftsmanship that goes into Swiss wine.

The social media ads, DOOH, posters and advertisements can currently be seen throughout Switzerland. The measures are intended to raise awareness of the high quality of Swiss wine craftsmanship among German-speaking Swiss consumers in particular.

Responsible at Swiss Wine Promotion: Marine Bréhonnet (Head of Communications), Nicolas Joss (Director). Responsible at Polyconsult: Mike Brodbeck (overall responsibility), Silvio Truffer (creative direction), Raphael Gammenthaler (text/concept), Luc Loosli (art direction), Laura Capponi (consulting). Photo and video production: Terence du Fresne. Media planning: Ceres Media.


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