Publicis Inspire for Baloise: Why the damage is done

For the new Baloise campaign, Publicis Inspire is not focusing on the damage. Instead, it focuses on motivation and the reasons why things get this far in the first place.

With its current campaign "Sometimes it works, sometimes you learn", Baloise is not focusing on the insured event, but on the inspiration that can lead to a claim in the first place: the motivation to actively shape one's own life, the thirst for adventure, the passion behind it.

That's why the likeable janitor, who plays the leading role in the latest Tatort TV sponsorship, is also passionate about it. Completely in his own world, he rocks out with full commitment to the music in his headphones. And unfortunately doesn't realize that he is ruining a carefully documented crime scene.

For the commercial, Baloise turned itself into a crime scene, explains Head of Branding Daniel Zangger: "The story was filmed in our own entrance hall in Basel, much to the delight of our employees. Normally, of course, no crimes take place there, but
For once, we were happy to make an exception for such an iconic series as "Tatort"."

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