In an initial campaign flight, humorous headlines were used to tease that PostFinance offers the right mortgage for a wide range of characters and needs (Werbewoche.ch reported). The second phase now builds on this with emotional stories.
The aim of the campaign is to further increase awareness so that potential customers think of PostFinance first when it comes to mortgages. In addition to the personal and solution-oriented advisory expertise, the attractive interest rates should also be recognizable in the communication.
The right solution for every need
In diverse, visually simple stories, Wunderman Thompson shows a wide variety of people who have made their dream of owning their own home come true - or will soon be able to do so with a mortgage from PostFinance: From the freedom-loving minimalist who doesn't need much to feel good, to the optimizer who fills existing properties with new ideas, to the motivated planner who wants a home with lots of space.
The stories take place close to normal everyday life and yet should convey something special that sticks with people. In order to capture the right mix of authenticity and absurdity, the agency has chosen director Tommi Berté. In his work, he strikes the perfect balance between genuine emotion and charming humor.
Building on the long commercial, three further short commercials can be seen on TV. A total of six different subjects are played out on the appropriate online and social media channels individually for the respective target group.
In addition to mailings, advertisements and DOOH, the campaign is also targeting potential mortgage customers in unusual places. For example, with clothes hanger advertising in shirt dry cleaners or with bicycle advertising via Working Bicycle in various cities.
The campaign has been on display throughout Switzerland since the end of October.
Responsible at PostFinance: Gloria Mihaljevic (Marketing Manager), Florian Grützner (Marketing Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus, Sandro Tschuor (project management), Galina Helbling (strategy), Marika Magnuszewska, Julia Staub, Felicia Aepli, Samuel Wicki (creation), Kathrina Seiler, Kim Prinzing (production). Responsible production side: Rosas and Co Films AG. Nadia Rosasco (producer), Tommi Berté (director), Jan Mettler (camera), Alessandra Matté (photography). Responsible at Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager) Responsible at Webrepublic (online media): Selina Hauser (Project Manager), Vanessa Pinter (Account Manager), Julia Forster (Programmatic), Siu Lam (Social Media), Larissa Kobler, Nicola Muri (SEA).