Ruf Lanz creates creative recipe for Homemade Kitchenware offers 15,000 high-quality products for kitchen and table. The recipe for the launch campaign comes from Ruf Lanz.

To position Homemade as a provider of "premium kitchen and tableware," Ruf Lanz was commissioned with the launch campaign. "Ruf Lanz served us a wealth of fresh ideas. Together, our choice fell on the concept with the iconic hand sign for excellence. It allows us to cleverly combine product and image advertising," says Andreas Hink, Homemade's managing director. In the visuals, asparagus, fennel, lobster and co. use hand signs to show that they themselves are on fire for Homemade's products.

The homemade campaign started on the large DOOH screens at train stations in German-speaking Switzerland. In the next phase, all motifs will be played out online in various formats - static and animated.

Responsible for Homemade: Andreas Hink (Managing Director), Susanne Thill (Marketing), Anna Baumann Anghelescu (Marketing Manager). Responsible at Ruf Lanz: Danielle Knecht-Lanz, Markus Ruf (Creative Direction), Mario Moosbrugger, Dave Schellenberg (Art Direction), Gian Marco Juon (Consulting Management), Kevin Meier, Marc Engeli (Consulting Assistance), Armin Arnold (DTP). External partners: Flaeck (CGI), Detail AG (product photography), RoDo Works (motion design), Visual Fantastix (programming).

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