The long-standing collaboration between Team Farner and Swiss Transfusion SRC enters the next round. Because people with leukemia and other blood diseases often wait in vain for a vital blood stem cell donation. One reason for this is that there are still too few young people registered in the registry for blood stem cell donations.
A new integrated campaign by Rod Kommunikation, Farner and Blueglass from Team Farner aims to change this and encourage young people in particular to register - and thus give others the chance of a longer life with little effort. Registering for a blood stem cell donation takes just a few minutes and is free of charge.
The campaign can be seen throughout Switzerland on posters, in cinemas, as well as on online advertising media and all popular social media channels.
Responsible at Swiss Transfusion SRC: Franziska Kellenberger (Head of Marketing and Communication); Simona Triet (Responsible for Marketing Blood Stem Cell Donation), Sarah Tran (Responsible for Online Communication). Conception, creation and realization: Rod Communication, Farner | Team Farner. Photography: Torvioll Jashari. Production: Tina Aich Production. Landing page: Blueglass | Team Farner (design), Deltacity (programming). Media: JBW Media, Blueglass | Team Farner.